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The
marketed brands FERRERO, REGIA, RICCI et ZAKIA,
allow FERICO to hold prevailing positions on all the distribution
channels.
A former know-how inherited from FERRERO’s
brand, created in Alger in 1907, gives to FERICO an unequalled
expertise in the couscous grain preparation.
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Ferrero,
the group’s
leader brand, is the guide, helps people
to prepare the couscous grain in the French and
foreign retail market; but also in Food service.
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details |
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Regia,
the other French retail market brand, for large couscous
grain purchasers looking for an authentic and accessible
couscous.
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details |
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Zakia,
the experts brand, is mainly sold in Food Service
and abroad. It offers a large and various
range to satisfy all kinds of consumers. Another
Ferico’s brand called Malika,
is also available for exportation.
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details |
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Ricci, the
other Food Service and exportation brand keeps
its authentic and traditional expertise since 1853.
Ricci is one of the prefered brands upon « ethnic
consumers » because of the superior
quality of its grain.
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details |
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